Wednesday, June 6, 2007

The Mesmo.TV Team

We know its not Web 2.0 to include formal bios but we wanted to help the media and investors to differentiate our team from other companies.

Mesmo.TV's Founders

The co-founding team is made up of Internet and digital media veterans dedicated to revolutionizing the way people discover, watch and share online videos.

Davin Miyoshi, Co-Founder and CEO
Davin previously helped build two Internet start-ups. In 1997, as part of the original business development team at Intraware, a pioneer in online digital media distribution, he was integral in helping the company achieve a $2+ billion market cap and $50 million in annual revenues. After Intraware, Davin joined as VP of Business Development and one of the first employees at EQuill, an early social web discovery and annotation company that was acquired by Microsoft. He started his career in Investment Banking at Montgomery Securities (acquired by Banc America Securities) where he led equity financings and mergers and acquisitions for emerging Internet companies including CBS Sportsline. Most recently, Davin led corporate development initiatives at 3Com, where he was responsible for transforming the company from one with commodity products and declining revenues to a company with consistent revenue growth and a leadership position in high-growth market segments including VoIP, WLAN and Security. Davin serves on the Executive Committee of the Board of Directors for Hands On Bay Area, a Bay Area non-profit where he previously served as the Board Chair and Treasurer. He received a Bachelors degree in Economics with honors from the University of California at Berkeley.

Davin enjoys independent films and videos and has attended the Sundance Film Festival for the last six years. 

Jesse Hull, Co-Founder and CTO
Jesse has led the development at three early-stage Internet start-ups. Most recently, he was an Architect at Snapfish, a leading online photo-sharing service, before and after they were acquired by HP. Prior to Snapfish, Jesse was the first employee and a Lead Architect at PhoneSpots (formerly PocketThis), one of the early companies delivering web content to mobile phones. He was also an early employee and a Lead Architect at Firefly Networks in 1996, which was a pioneer in developing collaborative filtering technologies and one of the first online communities. Firefly was acquired by Microsoft and became the Passport online service. Jesse stayed on at Microsoft and led the development and integration of Passport with Hotmail. He started his career at Xerox Palo Alto Research Center (PARC) where he filed four patents and patents pending. Jesse received a Masters and Bachelors degree in Computer Science and a Bachelors degree in Theoretical Mathematics from MIT.

Jesse enjoys rock climbing and international travel. 

Debarshi Kar, Co-Founder and VP Engineering
Debarshi was most recently a Lead Architect at PhoneSpots (formerly PocketThis), where he briefly overlapped with Jesse. He managed a global development team and led the rearchitecting and development of the company's latest solutions in local search and advertising for the mobile market. Previously, Debarshi was a Lead Developer at Brience, an Internet and mobile applications developer acquired by Syniverse Technologies. Prior to Brience, Debarshi was a software consultant at Proxicom where he developed web-based applications for Global 1000 companies. He started his career as a software engineer at Access Softek Inc. Debarshi has a Bachelors degree in Applied Mathematics and Computer Science from the University of California at Berkeley.

Debarshi enjoys working with animals, traveling, and Mixed Martial Arts (MMA). 

The Interns

Sydel Sakuma

With a keen artist's eye, Sydel Sakuma thinks that everything looks better through a lens of a camera.  When she's not making the world more interesting, one eclectic outfit at a time, she moonlights as a cupcake engineer.  A mother of one (fat) cat, she was born on a rock in the Pacific Ocean, but now resides in San Francisco. She is attending the Academy of Art University to get her Masters in Advertising. Before that she lived in Orange County where she attended Chapman University in the the very small, very old, Olde Town Orange and studied Public Relations, Advertising and Art. Her favorite celebrity (right now) is Kristen Stewart, of the Twilight fame, because she never ceases to do or say the unexpected. And at the top of her celebrity crush-list is the wildly entertaining, Johnny Depp. Take a peek her MMAC profile here.  You can also visit Sydel's blog.

Vivian Au
Vivian’s favorite activities are talking to strangers and people watching. She's up for adventure at the drop of a dime, be it hiking in a redwood forest or backpacking across Europe. Vivian is attending UC Berkeley, and is hoping to double major in Economics and American Studies, with a concentration in Advertising and Marketing 2.0. She is planning to study abroad in Milano next fall. È molto bella! Her celebrity crush is currently (it changes often), Gaspard Ulliel and she thinks Angelina Jolie is just divine. Come see what Vivian's up to on MMAC here .

Alexandria Sten
There is always a musical soundtrack running through the background of Alex's cerebral landscape.  She treks all over San Francisco on foot, writing in cafes and documenting her modest adventures through photographs. As a graduate with a B.A. in English at S.F. State University, she loves to discover life's wonders, even in little things. While collaborating on a children's book with her sister, she is also building her career in PR writing and enjoys promoting and, at events throughout San Francisco. Through her humble life, she lives vicariously through the antics of her favorite celebrities, Lindsey Lohan and Amy Winehouse. You can check out her profile here .    

Talk to us. We want to hear from you!

Mesmo.TV's Advisors

Daphne Carmeli
Daphne has over 21 years executive and operational experience leading cross functional teams in high growth, category leading, entreprenurial environments. As Co-founder and CEO of Metreo, Daphne led Metreo from it's inception in 2000 through 2006, overseeing the company's business, product strategy and direction. During this time, Metreo was two-time Deloitte Consulting Rising Star award winner, recognized as one of the top vendors within the Supply & Demand Chain Exectuive 100 as well awarded #1 Fastest Growing Private Company by the San Francisco Business Times in 2004. Metreo was acquired by Symphony Technology Group in February 2006.

Prior to Metreo, Daphne was the Vice President of Marketing at Netscape/America Online (AOL). While at Netscape/AOL, Daphne played a key role in repositioning and revitalizing Netscape from a browser company into an enterprise software company, driving efforts that grew the E-Commerce Application Division from $5M to over $70M in 18 months. Prior to Netscape/AOL, Daphne was Director of Marketing at Healtheon/WebMD where she pioneered the marketing and business model for first true transaction-based B2B platform. She previously held marketing management positions at Silicon Graphics (SGI) and Logica Data Architects. Daphne received her MBA from Carnegie Mellon University and graduated Magna Cum Laude from Brandeis University with BS in Mathematics.

Auren Hoffman
Auren Hoffman is the CEO of Rapleaf. He is also a non-employee co-founder of BrightRoll. He was formerly Chair of the Stonebrick Group and the Connector Group. Previously, he founded and sold three Internet companies before the age of 30: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002). He is the founder of the Silicon Forum and the Dialog Retreat. He's an active angel investor in technology companies including: BrightRoll, Meebo, Socializr, Structural Wealth Management, and Edgeio. He serves on the advisory boards of Blip.TV, Merchant Circle,, and Zoom Systems. Auren holds a B.S.E. in Industrial Engineering and Operations Research from the University of California at Berkeley. He writes a widely read blog called Summation (

Cindy McCaffrey
With more than 15 years of experience in marketing communications in Silicon Valley, Cindy McCaffrey joined Google Inc. in 1999 when the company's search engine was a small but promising project created by two Stanford University computer science doctoral candidates. As vice president of Corporate Marketing at Google, McCaffrey had responsibility for Google's global corporate communications and marketing of the company's products and services to consumers and business customers worldwide. The growth in awareness of Google was largely attributable to McCaffrey's efforts to disseminate information about the company through viral communications efforts and targeted marketing initiatives in lieu of large expenditures on advertising or promotion.

McCaffrey has 20 years of experience in all aspects of marketing and corporate communications. Prior to joining Google, McCaffrey led domestic and international communications activities at several of Silicon Valley's highest profile companies, including Apple Computer, E*TRADE, The 3DO Company, and SmartForce. She is the recipient of the World Technology Network's 2004 World Technology Award in Marketing Communications.

McCaffrey graduated with a bachelor of arts degree in journalism from the University of Nebraska, and pursued graduate studies in American Literature. She began her career as a reporter and editor at daily newspapers, including The Omaha World-Herald; the Springfield (Mo.) Leader & Press; the Kansas City Business Journal; and The Contra Costa Times; and at high-tech trade publications, including Macintosh Today.

Munjal Shah
Munjal Shah is Co-founder and CEO of Riya Inc (makers of Prior to Riya he was co-founder and CEO of Andale Inc., a provider of software to eBay merchants. Prior to Andale, Munjal helped Baan grow its Internet channels. Before that, he worked for IBM in their Internet Banking group where he was part of the team that put Bank of America on the web for one of the first home banking applications in the early days of the Internet. Munjal started his career in artificial intelligence, writing software for Agouron Pharmaceuticals that predicted the efficacy of anti-HIV drugs. His software was a small part of the development process of Viracept, a potent HIV drug.

Munjal is very active in the Entrepreneurial community. In 1996 he co-founded Round Zero, a very popular networking forum during the first Internet boom. He is a charter member of TIE (The Indus Entrepreneur) in Bangalore and writes a blog sharing his experiences as an entrepreneur here. BusinessWeek declared Munjal one of the Top 10 up and coming CEOs in 2001. Munjal has been quoted of hundreds of magazines including the Wall Street Journal, the New York Times, Business 2.0, and many others. Munjal sits on the Board of Directors of Teqlo and is an advisor to a number of very early stage startups including: Yousendit and Auyptima. He received his Masters in Computer Science from Stanford University and his Bachelors in Computer Science from the University of California at San Diego.

Ben T. Smith, IV
Ben Smith is the Co-Founder and Chairman of MerchantCircle, and is an Executive in Residence at Rustic Canyon Partners. Earlier, Ben co-founded Spoke Software in 2002. Ben has been actively involved in advising a number of Fortune 500 and emerging technology companies on strategy, marketing, and business models. While a Partner at A.T. Kearney, Ben was elected as one of the most influential consultants in the world in 2002, was named one of the youngest partners in the firms history, and helped create EDS and A.T. Kearney's venture development efforts. He is a graduate of Carnegie Mellon University's Tepper Graduate School of Industrial Administration and received a Bachelor's degree in Mechanical Engineering from the University of California at Davis.

Mesmo.TV's Extended Team

03.TILT is an interactive design, branding and communications studio. They create and deploy interactive media solutions such as websites, microsites and rich media advertising. The studio and its affiliates have been instrumental in creating some of the Internet's most innovative and successful products including a revolutionary brand experience portal for Levis, break through on line advertising for Sun Microsystems and a broadband sports entertainment channel in conjunction with NBC. Their recent work in the area of social networks and on-line content delivery led them to team with consulting giant Avenue A | Razorfish to relaunch, streamline Sony Connect's content delivery platform and design a tool to allow Visa to do real-time campaign tracking. They have a strong history of innovation that reaches back over the Internet's formative decade. And they continue to execute on this approach by helping their clients take full advantage of current Web 2.0 practices, technologies and strategies driven by their creative solutions.